I really like to cook, but sometimes, things get hectic and
I have to rely on convenience foods. A
busy morning sometimes means that we have to put a couple of Eggo waffles in
the toaster on the way out of the door.
While I don’t like it, food is needed, so we just dealt with it.
Those mornings are a treat for our oldest daughter who loves
Eggo waffles, specifically the blueberry ones.
Since we decided to remove foods from our diets that include artificial
colors, we would have to do the opposite of their catchy slogan and let go of
our Eggos.
When I wrote to Kellogg’s to ask why they included
artificial coloring in all of their waffles, even the plain ones, here was
their response:
“Currently, some of our products use added colors to enhance
their visual characteristics. Studies have shown that appearance is an
important factor in the overall appeal of food. We use only approved colors in
the smallest amount needed to achieve the desired appearance. These are always
listed in the ingredient statement so that you can make choices appropriate for
you or your family. We will continue to follow the scientific discussion and
consumer preference on the topic of food colorings.”
