I really like to cook, but sometimes, things get hectic and I have to rely on convenience foods. A busy morning sometimes means that we have to put a couple of Eggo waffles in the toaster on the way out of the door. While I don’t like it, food is needed, so we just dealt with it.
Those mornings are a treat for our oldest daughter who loves Eggo waffles, specifically the blueberry ones. Since we decided to remove foods from our diets that include artificial colors, we would have to do the opposite of their catchy slogan and let go of our Eggos.
When I wrote to Kellogg’s to ask why they included artificial coloring in all of their waffles, even the plain ones, here was their response:
“Currently, some of our products use added colors to enhance their visual characteristics. Studies have shown that appearance is an important factor in the overall appeal of food. We use only approved colors in the smallest amount needed to achieve the desired appearance. These are always listed in the ingredient statement so that you can make choices appropriate for you or your family. We will continue to follow the scientific discussion and consumer preference on the topic of food colorings.”